Yesterday sitting in the Top Secret Lab and talking of print and promotion with Catch Wreck, discussing the downsides of homogenized Pen and Pixel style pop advertising, I felt compelled to show some of the pieces we looked at in the History of Graphic Design class I took last semester. Some of the artists, like Alphonse Mucha, I was already familiar with, and their iconic style of work - but there are countless examples of advertising from eras where form was as at least as important a consideration as function. And design was an artistic discipline, not a formulaic series of steps in Photoshop. When type was physical and set and images were illustrated, not live traced. These are some of the ones we gravitated towards:

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